Congratulations on finding my Residential HVAC Marketing blog.
My name is Charlie Klasek.
I began working with HVAC contractors in 2008 as a marketing consultant associated with Stochastic Marketing.
Since then, I’ve analyzed more than $25 billion dollars of sales transactions from hundreds of hvac and plumbing contractors helping each identify the challenges and opportunities in their businesses.
This is an educational blog.
In this space I will share my observations and knowledge of what makes a good contractor good – and what mistakes make a bad contractor bad.